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Strategic thinking Innovation Creativity Agile thinking These critical professional skills will perfectly complement your digital and technical skills as you prepare for the AI-driven future of marketing. Read more about digital skills for AI. Conclusion: AI in Digital Marketing We know that artificial intelligence can be daunting and it’s difficult to see where and how it fits into your role. But it shouldn’t be seen as a threat. AI can become an invaluable ally as you look to effectively meet your goals. After all, AI tools are great for looking after mundane, predictable, and labor-intensive tasks. This frees you up to focus on the more creative and strategic aspects of your job. Understanding and mastering AI will also give you a personal boost. You will gain new skills
and real-life experience in a generative technology that’s going to become more widespread and an area that companies look for to recruit or promote. “Awareness is the first step to change. The question is, are you going to sit on the sideline Job Function Email List lve or are you going to dive in with two feet and try to understand it, learn it, try it and apply it?” concludes Lecinski on the DMI podcast on getting started in AI. Use AI to elevate your digital marketing activities Artificial intelligence is a game changer for marketers as it helps personalize, optimize and automate many key marketing activities. Our new short interactive AI course with practical walkthroughs will help you understand the fundamentals of AI and use key AI tools for research, content
development, data-driven decision-making, and creative design. Reserve your spot today! RELATED Podcast: How Useful is AI in Digital Marketing? Podcast: Get Started with AI in Marketing Best Examples of AI in Marketing ChatGPT Prompt Guide for your Digital Marketing Plan Preparing for AI Search with Google Search Generative Experience SGE RELATED FREE VIDEO LESSONS Budget and Resourcing Channel Integrations and Attribution Traditional Communications The Four Parameters of Marketing Introduction to Digital Marketing i Principles Traditional Communications Embed Your Company’s Purpose Join DMI for .
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