Web Design Trends 2024. Styles and Directions

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There is a fashion for different visual solutions in the field of web resource development. Some website design styles exist for years, while others are forgotten as soon as they appear. However, it is the duty of every designer to understand modern trends and use the most successful methods when implementing their own projects. Only good eyesight and constant improvement will help create websites that stand out from the huge amount of visual noise, attract and retain the attention of visitors, and therefore, ultimately, bring profit to the business.

Of course, the classification of popular styles in web design is rather arbitrary, but in this article we will try to understand the main trends that are in demand this year.

Classical direction of website design
Timeless classics will never leave the list of trends. Strictness and conciseness, simplicity on page seo service and elegance, characteristic of the classic style of development, will look equally good both on the site of a beauty salon and on the portal of a large legal company. Often, such a visual solution is preferred by those who want to emphasize the solidity of their company and the professionalism of their employees. The classics are characterized by:

Clear navigation and logical structure of the arrangement of individual elements. There will be no surprises: columns are used to organize the content, the menu is located at the top or on the left side.
Neutral shades. Designed in a classic web design style, the site should radiate an atmosphere of confidence and stability. Neutral, calm shades are chosen for the design.
Neat typography. Heading sizes are close to standard, and the font set consists of simple, common and easy to read fonts.
Some experts believe that portals made in the classical style are too similar to each other. Therefore, they prefer bolder variations on the classic theme. A striking example of this style is minimalism.

Elegant minimalism: nothing superfluous
The name of this style of websites in web design speaks for itself: a minimum of details and decorative elements, strict symmetry, a clear arrangement of individual elements are ideal for creating almost any resources. In addition, minimalism is characterized by:

Modular grid for organizing content on pages;
Close to classic neat typography with a minimal set of easy-to-read fonts;
A simple, neutral background allows you to focus on the main information;
Monochrome, two-color or three-color palettes to harmonize visual perception.
Created in a minimalist style, the site focuses the user's attention on information, rather than individual design elements, but making such a resource unique and memorable from the first visit is quite difficult.

Hand drawn style. Sketchbook
If you want to express yourself, and your business niche allows you to take some liberties, then among all the styles in web design, you should choose the hand-drawn one. With its help, you can create a bright, unique portal by combining elements of traditional painting and modern technologies. The features of the hand-drawn style include:

Use of bright colors. Playing with contrasts, rich colors and a diverse palette will make the resource memorable.
Non-standard fonts. Their use will add uniqueness to the site and emphasize its individual style.
Animation. Such visual elements will enliven the site, adding to its attractiveness.
An abundance of illustrations and drawings. They resemble sketches made by hand in a notebook.
Most often, the drawn style is chosen by creative companies - flower shops, tattoo studios, musical groups, entertainment centers. It is perfect for creating a portfolio of artists, photographers, designers. Flight of fantasy and implementation of the most daring ideas - this is the motto of this direction in web design.