Impairing the customer experience can lead to brand damage and lead to negati...

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Summary Click here if you would like to check the content of this column in material (free download) [Useful material] Importance of attracting customers to restaurants and MEO, key points for Google countermeasures [Useful material] Importance of attracting customers to restaurants and MEO, key points for Google countermeasures The way we search for stores is changing dramatically. In the past, when searching for restaurants, many users used portal sites such as gourmet sites and review sites. However, the trend has changed significantly in recent years.

The following is data from the 2022 TableCheck "Gourmet Site Usage Awar Consumer Mobile number Database eness Survey." Reference: 3rd Gourmet Site Awareness Survey (Graph created by Gyro-n) Reference: 3rd Gourmet Site Awareness Survey (Graph created by Gyro-n) In 2020, gourmet sites were in first place with 78.9%, but in 2022 the usage rate of gourmet sites will drop significantly, and Google (including Google search and Google Map search) will significantly surpass gourmet sites at 86.1%. I won 1st place. This includes the fact that incorrect logic was discovered in the mechanism by which gourmet sites evaluate restaurants, and the evaluations of gourmet sites were no longer trusted . Store search results with a map called "Pack" are now available.



The main reason for this is that it is easier to compare stores than by looking at gourmet websites, and the amount of information available is greater . Looking at usage data by age group, Google has the highest usage rate among most age groups from their 20s to 50s , indicating that this is not a reversal phenomenon that only occurred among a specific generation. Source: 3rd Gourmet Site Awareness Survey Source: 3rd Gourmet Site Awareness Survey Looking at these data , you can see that you cannot neglect customer attraction measures that start with Google .