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By using interest-based remarketing, the company achieved a 30% increase in CTR (Click Through Rate) . Moreover, content personalization contributed to increasing the time spent on the website and reducing the bounce rate. These factors are highly rated by Google algorithms and contribute to improving SEO. Another great case is a campaign by company Y that used retargeting to remind users about unfinished purchases. By placing personalized reminders about products left in the cart in Stories, they managed to increase conversions by 20% .
They noticed an improvement in the domain's visibility in search results . To achieve such effects, it is necessary to constantly monitor and optimize the Phone Number List campaign based on the collected data, as well as use appropriate keywords that will reflect the needs and interests of the recipients. By focusing on providing valuable and unique information, it is possible not only to increase engagement, but also to build a long-term relationship with the recipient, which has a direct impact on the website positioning.
FAQ How can remarketing on LinkedIn Stories affect your website's positioning in Google? Remarketing on LinkedIn Stories can attract visitors who have previously encountered your brand. More website traffic and longer visit times can have a positive impact on user signals that are taken into account in Google's algorithms when ranking websites. Is personalization of ad content on LinkedIn Stories possible and how can it help with positioning? Personalization of ad content is possible on LinkedIn Stories thanks to targeting based on demographic data and user behavior.
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