Duck from Mixta

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We know that many times it is not easy to resist the temptation to buy new things, but at this moment it is necessary to think about your financial goals, which is something much bigger. This way you will provide solutions to your clients, increase engagement and demonstrate your know-how. Here is an example from the Colombian dairy brand, Alpina:  stories Good stories simply connect with our emotions. Although you should actually implement the elements of storytelling in any piece of content you create, sometimes simply telling a good story is an excellent option to increase awareness of your brand.


As an example, I present to you one of my all-time favorites, the USA WhatsApp Number Data story of Felix Duck from Mixta: Microvideos It consists of small videos of maximum  seconds. Most of them have a fun tone, like these from Dumb Ways To Die. If you're not familiar with it, it's a Metro Trains Melbourne campaign encouraging people to stay safe, especially around trains. Here, the series of video capsules they made for Christmas : Corporate videos You can show your company in a personal and emotional way, far from the stuffy traditional formats.





For example, this video from Blue Bottle Coffee: Key aspects that you should take into account when doing video marketing Set a budget for equipment, editing software, and people. Your videos must be consistent with your brand's communication tone. Your videos should excite, entertain, educate andor inform . They must always provide relevant content for the consumer. Remember to optimize your videos for search engines . Include keywords in the title, description, and tags. Promote your videos on social networks, place them on your blog, website and YouTube channel. Make them short. Videos longer than  minutes bore the audience.