This is the basis of Social Selling.

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Finally, share high valueadded content on your social networks dealing with the issues your target encounters. This content can be directly created by you, your company, or come from authoritative sites in your field of activity. This will make your profile attractive and reinforce your image as an expert. Step  Identifying prospects This second step is the one that makes all the difference between Social Selling and a traditional prospecting strategy. With the Internet and social networks, you have all the tools at your disposal to identify the companies and contacts that best match your ideal customer profile and your Personas.


Your ideal customer profile is simply the type of business you want to work with and Albania WhatsApp Number have the best results with. You can identify your ideal customer profile via, for example, criteria of headcount, field of activity or even turnover. Your Personas are semifictional characters who represent the typical portrait of your best customers what is their function? What problems does he encounter? How is it formed? Is he informed? What does his typical day look like? All of these elements will be useful to you for the next two steps. They are vital for the success of your Social Selling actions .





After having defined your different ideal customer profiles and Personas, you must now listen to the market to concretely identify prospects who , meet its criteria and , are already engaged in their purchasing journey. For example, their prospects have already visited or even downloaded content on your website. They get information on blogs, ask questions on forums, share or like content relating to their problem on social networks. To identify these socalled active buyers, you can analyze the content of influencers in your field of activity, read the most relevant blogs or even join groups on LinkedIn and other social networks.