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In the future, Bibigo will continue to spread Korean food culture through many attempts, such as collaborations, in addition to the above marketing strategies. Concluding the article When I looked at Bibigo's brand strategy, I realized that understanding customers and their needs was the most important thing in order to target overseas markets. In the case of Bibigo, they created interest in Korean food culture and branded it through sports, dramas, and K-pop. In order to become a customer-centered brand, we need to think about what our customers are interested in and whether we are a brand that sufficiently answers their questions and desires. So how do we discover our customers’ needs? You can check this with ‘search data’ that can help you understand customers’ interests and intentions .


Bibigo Listening Mind Hubble Listening Mind Hubble Intent Finder screen searching for Bibigo In fact, when bibigo was Cambodia Phone Number Data searched on Listening Mind Hubble, the number of related keywords was 4,023 and the number of related topics was 1,933, showing that it is a brand that customers have a wide variety of interests. In this way, through the questions customers ask the brand, various brand strategies can be developed accordingly. If you are curious about more details, check out our brand’s hidden intent through Listening Mind Hubble.  of AI, content, and SEO after attending and listening to 20 sessions at DMS (Digital Marketing Summit) 2023. In an era of deluge of content and technological advancement, original content has become more important.



Influenced by how much input we provide, we have been reminded to rethink the basic task of understanding consumers' needs as a marketer, not forgetting that providing output is the core of technology, including AI. Prepare for and respond to advancing AI technology It has become more common to provide new content using AI, such as ChatGPT. This content goes beyond text and is also provided in various forms such as images and videos. Through this DMS 2023, Jean-Christophe Naour, who works as a designer at Samsung Electronics, used DALL-E to present a collaboration image work with the brand in everyday life. Jean-Christophe Naour's LinkedIn article on AI imagery LinkedIn posts by Jean-Christophe Naour However, it was pointed out that companies cannot use it for business purposes because there is still no clear legal provision regarding who owns it.