Imagine a company

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B2C sales. Imagine a company that sells mountain bikes. She starts a campaign by buying ads targeting Facebook users who love outdoor activities. Awareness stage: Ads capture prospects' attention and guide them to a landing page, where they learn about the company and its products. On the landing page, there is a 10% discount offer for people who sign up for the mailing list. Interest stage: The company sends leads a prospecting email. This could be a description of what sets the bikes apart or an offer

Bon complementary products such as water bottles or helmets. Decision stage: Customers are now incentivized to  Lebanon Phone Number Data make a purchase. Action Step: They order online. The company then conducts a satisfaction survey among its customers, who feel listened to and valued (and encouraged to buy again). As you can see, the process is very similar in both cases (and there's no need to complicate it). The main differences between the two types of business concern the length of the sales cycle and the level



Of sales rep involvement. Let your sales cycle lead you to success Whether you're a B2B or B2C business, effective sales cycles allow you to find and keep happy customers throughout the sales journey . Request a Zendesk Sell demo to access key sales tools, identify pain points in your sales cycle, and learn how to fix them. Coherence Marketing and advertising campaigns have many moving parts. A clear and impactful slogan can link all of these elements. Consistency between advertising, promotional