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Magic links are the golden keys to a secure, personalized user experience. In marketing, they are tools for seamless engagement and targeted outreach. Shane Barker With magic links, users can access your website or app without a password. This improves their user experience and provides additional security. You can also use magic links to track user behavior, segment your audience, and launch retargeting campaigns.


For example, you can send a magic link to a user who has abandoned their cart and offer them America Cell Phone Number List a discount or a free trial if they complete their purchase. You can also use magic links to verify user identity, prevent fraud, and comply with data regulations. Here are some other digital marketing scenarios where you can send a magic link: Help the customer easily revisit a a new product or service page you just launched Invite users to attend a webinar or download an e-book Invite your email subscribers to give you feedback Use magic links as sales opportunities ie. Thank you for your purchase! People who buy our marketing books also buy our sales acceleration program. Here is the link to sign up! Customer Attrition Analytics Next up in our marketing technology stack is customer churn analytics .








Customer abandonment analytics help you understand and predict how customers behave and what causes them to abandon your products or services. Applying the insights you learn from churn analytics can improve customer retention, loyalty and satisfaction, increasing your revenue and profitability. Data analysis at work Source: