You know why we’re so fascinated by fireflies?

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Check out where BMW takes you after you click the “Learn More” button: BMW Value Service Learn More Button Persuasive Copywriting Image Source: BMW Notice how BMW says its pricing is “more competitive with local repair shops than ever.” And they mention “transparent, up-front pricing.” They even refer to their repair service as “value service.” All efforts designed to resolve objections prospects may have about the price.


Your words must glowBecause they glow in the dark without Indonesia Phone Numbers 175 Million List the aid of electricity. They capture your attention – while other insects blend with the background, trapped in obscurity. As a copywriter, your job is to transform words into fireflies. Why? Because you’re not aided by the power of talking to your customers. You must sell with the written word. So, are you ready to make your copy glow? uthor: Darek Black is a copywriter,





certified content marketer, and the co-founder of Content Stride, a copywriting and graphic design services company. For clients, he writes engaging content designed to attract customers. Connect with him on LinkedIn and Twitter.According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents born between and  want to see more joy on social media.