Google Analytics API and Google Data Studio

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What is most interesting - the monetization of mobile users has surpassed those of desktop users. Alibaba Group is a perfect example of success on mobile, including: due to a very refined mobile application and clear communication about new functionalities. Alibaba Group - percentage of mobile sales - performance .pl Fig. % share of sales from mobile traffic in relation to all transactions, broken down by country; source: Criteo, State of Mobile Commerce, United States. The chart above clearly shows how much the importance of mobile is increasing, especially in technologically developed markets.

Mobile applications and new technologies allow you to eliminate and reduce certain reasons why the sale is not immediately closed on mobile. These are the following situations: the user's first contact with the product and the desire to check further product specifications photo retouching later (and compare it with others), reluctance to create an account in the store due to complicated registration, lack of a dedicated mobile website for the store or service, opaque store page that is difficult to view on a phone, difficulty making payment, additional questions about the product (need to write an e-mail), willingness to consult friends about the purchase in advance. Most of the above-mentioned problems will be solved by chatbots, which will provide users with more convenience and close the sale! What is a chatbot, bots and conversational commerce.



A Messenger bot is, in short, an application that works based on simple scripts and has specific functions. It is an abbreviation of the word "robot". The bot is intended to imitate the behavior of people (sales consultants) in specific cases. Usage examples? Conversations with simple questions, playing on the computer with a virtual opponent and more - in fact, the usefulness of bots is constantly being discovered. Mainly because of the increasing opportunities offered by new technologies, cloud computing and instant messaging. Conversational commerce is nothing more than creating facilities for people who are on our purchasing path and are considering making a purchase.